Cohere’s realignment of its workforce in 2024, though announced as fairly minor, was far reaching and disruptive.
Low retention of technical experts indicates continued instability in the company whilst low levels of applied technical experience carry execution risk.
Cohere has shifted acquisition of the best deep technical expertise to Europe, where it can compete and retention rates are higher.
Cohere brings a laser-like focus to deep technical expertise acquisition, with highly concentrated hiring of very specific LLM building expertise.
Cohere has successfully built an experienced sales/marketing team, significantly shifting the balance of effort in the company.